If you’ve decided to order a sign to promote your nail salon, you’re on the right track to delivery in new clients. Signs are an affordable way to generate awareness of your business and reach new customers who may non have ever noticed you before. The effectiveness of signs depends heavily on their design, however, so it’s important to think through your message and the look of your signs before you place your order. If you need professional design help it’s certainly worth the money, but it’s in no way impossible to design them yourselves. Here ar some great tips to help you create an exciting nail salon sign that makes an impact:
Have a unique “hook”-Your signage needs to display the important information about your business (name, business hours, phone number, etc.), but that’s non always very exciting. When merchandising your nail salon, think about what your business specifically has to offer your customers and what sets you apart from the competition. This should be the focus of your sign marketing. Maybe it’s your extended hours for appointments, or maybe it’s your manicure and pedicure special package-the key is to identify a niche and to capitalize on it so your customers will see the reward of choosing your salon over your competitors.
Visually-interesting, but not overwhelming-The most-effective signs ar the ones that have a balance ‘tween being eye-catching and informative. It’s a very fine line, as too much text gets boring and wordy, but too many visual effects distract the reader from your actual message. Write a message that is powerful and impactful, and use a color scheme with high contrast so that your sign stands out. For darker backgrounds, use lighter text, and vice versa.
Size matters-It’s important to take the size of your sign into account when creating your design. The purpose of large vinyl banners, for instance, is to be seen from a distance, so although you technically have room for a lot of information, it’s more important to use large text that can be read from far away. Smaller signs, like vinyl decals and window clings, can actually have more information on them because they will be read from a much-closer position.
Brand consistency-If you haven’t done much selling thus far, your salon may not have established a “brand.” A sign order is a great time to do so. Incorporating brand elements such as your business name, logo, slogan, and brand colours is a great way to build recognition for your business. Thus, your signs should reflect the look and feel of the salon to which they belong. This means using the same (or at least similar) color scheme, images that reflect your products and services, and content that matches up with your other selling efforts. Consistency is crucial for being memorable with your clientele.
With sign design there aren’t always hard-and-fast rules that work in every situation, and ultimately the effectiveness of your signage is determined by the viewer. However, by design your nail salon signs with these tips in mind, you’re off to a good start!
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of selling positions him as an expert in portion businesses expand by using merchandising tactics.
As a seasoned expert in Marketing and Branding, Michael has worked with a variety of unlike businesses, including spas and salons. His experience with beauty signs covers a variety of industries, including tanning salon signs, nail salon signs, and hair salon signs.
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