Today the Essie manicure is synonymous with quality and style all over the world, but did you know the history behind this famous beauty brand? Believe it or not, this world famous nail polish range began life in Las Vegas as a collection of just 12 shades. Find out about the vision of the woman who created it; how the brand grew to over 200 stylish shades today.
All the nail polish is the creation of Essie Weingarten, who had a successful career as a fashion buyer but dreamt of following her passion for beauty and in particular, glamourous nails. In the early 1980s, nail salons offered very few choices as far as working women were concerned. When having beautiful hands mattered, there simply weren’t the wide range of fashionable shades we all enjoy today. Weingarten created 12 new chip-resistant colours and began marketing them to Las Vegas hotel nail salons. The Essie manicure was an instant hit.
Her phone was ringing in the next few years with salons impressed by her ability to create stylish and ‘classic’ shades to meet the needs of glamorous working women. The take up was so great that from twelve colours, the range grew to today’s’ palette of well over 200 nail polish shades. Along the way, Weingarten gave each shade a quirky name to make it more memorable, such as the cult colors ‘Ballet Slippers’, ‘Mademoiselle’, and ‘Wicked’. Weingarten has firm beliefs about what makes a good collection which has lead to her enduring success.
The key to success was Weingarten’s belief that women have two needs when it comes to nail colours – there are times in every woman’s life for elegance, and times for more daring, fun colours. The initial 12 nail polish shades were created with the needs of Las Vegas women in mind – working in a very image witting city where a high standard of personal grooming was required in their daily professional life. Manicured hands were just as much a fashion accessory as hairstyling, handbags and good shoes. It follows logically then that over the years, Weingarten carefully follows fashion runway shows to create shades that accompaniment the season’s new colours.
The Essie manicure is now a beauty essential in over 250,000 European, Far East, North and South American, African, Middle Eastern and Australian beauty salons and stores, across 95 countries. It is also supplied to some of the most exclusive USA spas and hotels. Each season, multiple new nail polish shades ar launched, with both the colors and fun names created personally by Weingarten herself. The brand has systematically won beauty industry awards, and is trusted by nail technicians and their celebrity clients alike. Weingarten herself has won individual awards and has graced the pages of Vogue, Allure, In Style, Harper’s Bazaar, Vanity Fair, Marie Claire,, Cosmopolitan, O The Oprah Magazine, Brides, Glamour, and ELLE, to namebut a few.
NailsByMail carry salon quality products including over 200 sunglasses of Essie nail polish.
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