With square footage roughly that of your two-car garage, you may think outdoor billboards ar perfect for conveying loads of vital information about your business. However, this blemished thinking will likely reduce your next hoarding design to a costly, impotent Yellow Pages ad. To ensure killer results, your billboard design mustiness be succinct and do two things exceptionally well: 1) Visually grab your prospect’s attention and 2) Make a positive, unerasable impression. Here’s how to do it…
At first glance, outdoor advertising design seems simple enough. Just choose some great images, fill the space with sales jargon and BAM!… Your phones will ring, Website traffic will skyrocket and buyers will flock to your doors. Not so fast! When it comes to creating truly effective hoarding design, the devil’s in the details.
1) Nail Down Your Objective. What’s the purpose of your billboard? It could be directional to your location, a strict brand builder, a Website traffic booster, a product/service message or a special sales/event announcement. The possibilities ar many but it’s best to focus on just ONE objective. This will help you determine upfront how you’re going to measure your billboard’s success.
